{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Green Team Twente: Innovative Solutions","text":"Green Team Twente won a Communication Award at the 2020 Europe Off-Tracks for their communications plan, three-phase campaign, & engaging content. 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The winning team is judged on the quality and creativity of the content, the volume of activity as well as the impact of the campaign.\u003C/p\u003E\r\n\u003Ch4\u003EWhat they achieved\u003C/h4\u003E\r\n\u003Cp\u003EGreen Team Twente set out to accomplish three main goals with their communications plan: to document the team’s activities, to promote Green Team Twente and Shell Eco-marathon, and to amplify important information around the advancement of hydrogen as a fuel.\u003C/p\u003E\r\n\u003Cp\u003EThe team developed a detailed communications plan that included the development of specific types of content. 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The team promoted content across social media platforms, including \u003Ca href=\"http://www.instagram.com/greenteamtwente\"\u003E\u003Cb\u003EInstagram\u003C/b\u003E\u003C/a\u003E and \u003Ca href=\"http://www.linkedin.com/company/green-team-twente/\"\u003E\u003Cb\u003ELinkedIn\u003C/b\u003E\u003C/a\u003E, at events such as their car launch, and in press activities.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Ch4\u003EWhat obstacles were faced along the way?\u003C/h4\u003E\r\n\u003Cp\u003EThe outbreak of the global COVID-19 pandemic forced Green Team Twente to quickly adjust and adapt their plans. But the team continued to be active on social media and developed new and newsworthy ideas to maintain engagement and reach.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","colspan":10,"id":"/content/shell/business/shellecomarathon/en_gb/stories/green-team-twente/jcr_content/root/main/section/simple/section_header","model":{"text":"\u003Ch2\u003EWhy the judges believed they deserve to win?\u003C/h2\u003E"}},{"organism":"Quote.Small","color":"inherited","colspan":10,"id":"/content/shell/business/shellecomarathon/en_gb/stories/green-team-twente/jcr_content/root/main/section/simple/quote","model":{"title":"Lead Judge: Britt Burnett, GM Marketing and Technical Europe","text":"\u003Cp\u003E“Green Team Twente developed a professional communication plan and strategy covering a strong mix of media channels with engaging content. The team also demonstrated that good use of marketing tools can put them in a solid stance for the competition. Well done Green Team Twente – a well-deserved win”\u003C/p\u003E\r\n\r\n\r\n\r\n\r\n\r\n\r\n"}},{"organism":"Quote.Small","color":"inherited","colspan":10,"id":"/content/shell/business/shellecomarathon/en_gb/stories/green-team-twente/jcr_content/root/main/section/simple/quote_1870942614","model":{"title":"  ","text":"\u003Cp\u003E\"It was a very nice ending to a weird year. 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