{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"The Pitches","text":"Over the last eight weeks, Pitch the Future has seen more than 100 student teams generate almost 300 innovative ideas in response to the four challenges.","links":[{"name":"The Pitches","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch/thepitches.html"}],"image":{"src":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/_jcr_content/root/metadata.shellimg.png/1677150444253/shell-pitches-hero-dt.png","alt":"The Pitches","width":785,"height":442}},"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/metadata"},{"organism":"ContentOwner","color":"brand1-solid","model":{},"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shellecomarathon.com/_jcr_content/root/header/inherited.model.json","id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shellecomarathon.com/"},{"name":"About Shell Eco-marathon","value":"https://www.shellecomarathon.com/about.html"},{"name":"Previous Seasons","value":"https://www.shellecomarathon.com/about/previous-seasons.html"},{"name":"2021 Programme","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme.html"},{"name":"2021 Virtual Programme","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021.html"},{"name":"Pitch the Future","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch.html"},{"name":"The Pitches","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch/thepitches.html"}]},"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","color":"brand2-subtle","children":[{"organism":"PageHeaderBanner","color":"semitransparent","model":{"title":"The Pitches","image":{"src":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/_jcr_content/root/main/section/item.shellimg.png/1678094310949/shell-pitches-hero-dt.png","alt":"The Pitches","width":1440,"height":360}},"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/item"},{"organism":"PromoSimple.Text","color":"inherited","colspan":10,"colstart":2,"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EOver the last eight weeks, Pitch the Future has seen over 100&nbsp;Shell Eco-marathon teams generate almost 300 innovative ideas in response to the four challenges. 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After a difficult shortlisting process, it’s now time to see the pitches from the 13 incredible teams that made it to the final round.\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\u003Cp\u003EFor the first time, watch as they present their ideas virtually to a live panel of industry experts, in the quest to become the first ever global winners of Pitch the Future.\u003C/p\u003E\r\n"}},{"organism":"Container.Gapless","color":"inherited","children":[{"organism":"StandaloneAsset","color":"inherited","colspan":10,"colstart":2,"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/simple/standalone_asset","model":{"title":"Pitch Highlights : Pitch the Future | Shell Eco-marathon","video":{"src":"https://www.youtube-nocookie.com/embed/ubywViFGDwM","caption":"Pitch Highlights : Pitch the Future | Shell Eco-marathon"}}},{"organism":"Container.List","colspan":10,"colstart":2,"children":[{"organism":"AccordionItem","id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/simple/list/list_item","model":{"title":"Read the transcript","text":"\u003Ch4\u003ETitle: Shell Eco-marathon / Pitch the Future / Pitch Highlights\u003C/h4\u003E\r\n\u003Cp\u003EDuration: 1:52 minutes\u003C/p\u003E\r\n\u003Ch4\u003EDescription:&nbsp;\u003C/h4\u003E\r\n\u003Cp\u003E\u003Cb\u003EA look at some of the ideas pitched by teams taking part in Pitch the Future, in their own words.\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EPitch Highlights / English Transcript\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E[Background music plays]\u003C/p\u003E\r\n\u003Cp\u003EGentle synth music begins\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EA slowly panning shot of Colin Furze standing in the middle of a workshop constructed out of timber, surrounded by tools and drawers. The Shell Pitch the Future Logo is printed on the rear wall and also displayed on a desktop computer behind.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EWhat do you get if you take the world’s brightest young minds and stuff them into a virtual shed? This is Pitch the Future.\u003C/p\u003E\r\n\u003Cp\u003E[Background music plays]\u003C/p\u003E\r\n\u003Cp\u003EA drum &amp; bass rendition of the Shell theme emerges.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EYouTuber and inventor\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\r\n\u003Cp\u003EComponents of the Pitch the Future logo slide together. A yellow band with a central arc and a small aerodynamic vehicle sitting along it, caps a blue/green central area where the text and Shell pecten appear. A white band with a central shallower arc underneath underlines the central area, and a similar small vehicle sits along it.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EPitch The Future\u003C/p\u003E\r\n\u003Cp\u003E#MakeTheFuture\u003C/p\u003E\r\n\u003Cp\u003E#ShellEcoMarathon\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\r\n\u003Cp\u003EThe animation slides upwards to reveal a similar design seen from a different angle and higher up. The blue-green area is now much wider, and more 3D concentric coloured bands supporting other small vehicles are visible either side of it. This image serves as a thematic background for all subsequent webcam footage. Three headings in stylised animated text underneath a Shell pecten appear in sequence over the central area, the numbers appearing as if drawn by an architect. After each one, the whole animation slides quickly downwards before continuing with the background unchanged, as if changing slides. The whole animation slides quickly upwards.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003E292 Ideas\u003C/p\u003E\r\n\u003Cp\u003E132 Teams\u003C/p\u003E\r\n\u003Cp\u003E4 Challenges\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EColin speaking to camera in the workshop. A close-up of him pointing to camera.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EYour 15 minutes starts now.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EFour screens of sets of team members via individual webcams, featuring three, four, four then three at a time, many waving and smiling.\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\r\n\u003Cp\u003EThe screen slides to the right, revealing a red gyrating disc set in a sunken hole on a platform with the edge of a large blue cog rotating on the right side. An arrow extends from the disc and turns 90 degrees before quickly disappearing to the left. Text Lies in two parallel and perpendicular lines in front of the disc with the Microsoft logo beneath.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ETracking and Reducing CO2 Emissions With Microsoft\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EFour team members appear via webcam along the bottom of the screen, while the larger part is taken up by a screen feed of a “Cero” logo with a mouse pointer hovering above. One team member speaks as the others listen.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic displays]\u003C/p\u003E\r\n\u003Cp\u003ETwo irregular, interlocking grey rectangles at a skewed angle, contain the word “Cero” in white letters. The “R” is grey with a leaf over its eye, and a green frame around it, a dripping nozzle extending from the top.\u003C/p\u003E\r\n\u003Cp\u003E[Animated Sequence]\u003C/p\u003E\r\n\u003Cp\u003EOn a green background, a simplified cell phone on the right displays an app’s user profile with a picture, name and three options. The first option has a picture of car, the second, coloured arrows in a circle, and the third, ascending bars, the highest as an arrow, with a dollar sign overlaid.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EJose\u003C/p\u003E\r\n\u003Cp\u003EView Profile\u003C/p\u003E\r\n\u003Cp\u003ENew Trip\u003C/p\u003E\r\n\u003Cp\u003EMy Drive Cycles\u003C/p\u003E\r\n\u003Cp\u003ERewards\u003C/p\u003E\r\n\u003Cp\u003E[Animated Sequence]\u003C/p\u003E\r\n\u003Cp\u003EA darker green rectangle emerges from the phone and enlarges to fit the left side of the screen. Four text boxes appear within it, the amounts/measures enlarged.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003E5 km Total Distance Traveled\u003C/p\u003E\r\n\u003Cp\u003E650 g Total CO2 Emissions\u003C/p\u003E\r\n\u003Cp\u003EYour Caron Emissions Decreased by 5% Great Job!!!\u003C/p\u003E\r\n\u003Cp\u003EYou Saved $290\u003C/p\u003E\r\n\u003Cp\u003E[Team Member 1]\u003C/p\u003E\r\n\u003Cp\u003ECero uses fuel savings to encourage users to drive more efficiently.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo team members appear via webcam along the bottom of the screen, one listening as the other speaks.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic displays]\u003C/p\u003E\r\n\u003Cp\u003EThe larger part of the screen is taken up by a graphic of stylised black and white cityscape with a road, some cars and a few trees in the foreground. A translucent green square overlies the left side, with an offset black-line square, and a further offset solid white square containing the “E-Coach” logo in a pale grey cloud on a road.\u003C/p\u003E\r\n\u003Cp\u003E[Animated Sequence]\u003C/p\u003E\r\n\u003Cp\u003EFollowing a red car as it travels along a road at the bottom of the screen with grey mountains in the background and a blue sky with a few clouds. A speech bubble containing three smartphones hangs above it.\u003C/p\u003E\r\n\u003Cp\u003E[Team Member 2]\u003C/p\u003E\r\n\u003Cp\u003EE-Coach is, essentially, a GPS device to monitor and, ultimately, improve fuel efficiency.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EFive professionals appear via webcams, their names and titles displayed in the bottom-left corners of their screens. Dean speaks as the others listen.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ENorman Koch, Global General Manager, Shell Eco-Marathon, Shell\u003C/p\u003E\r\n\u003Cp\u003EGareth Dunsmore VP Brand and Customer Experience at Nissan, Nissan\u003C/p\u003E\r\n\u003Cp\u003EAmerico de Campos Silva, Global Head of Integrated Brand &amp; Communications, Shell\u003C/p\u003E\r\n\u003Cp\u003EChristina Mallon, Global Head of Inclusive Design and Digital Accessibility, WPP\u003C/p\u003E\r\n\u003Cp\u003EAlex Robart, Energy Industry Strategy Leader, Microsoft\u003C/p\u003E\r\n\u003Cp\u003E[Alex Robart]\u003C/p\u003E\r\n\u003Cp\u003EI do think, in a lot of ways, this is a simpler approach that’s executable.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EColin speaking to camera in the workshop.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EExcellent. Well done, team.\u003C/p\u003E\r\n\u003Cp\u003E[Animated Sequence]\u003C/p\u003E\r\n\u003Cp\u003EThe same gyrating red disk sits in the middle of an array of small square, rectangular and triangular platforms in muted tones of yellow, blue and grey, some with circular recesses, all rising and falling in an undulating wave motion. Two lines of text hang perpendicular to the top surfaces of the shapes.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EElectric Vehicle and Battery Charging\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo team members appear via webcam along the bottom of the screen, one listening as the other speaks.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic displays]\u003C/p\u003E\r\n\u003Cp\u003EA white rectangle with a square in the centre displaying a road with two pinpoint markers connected by a cable with a plug on one end. The “idea” is typed out in real time underneath.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EThe Idea\u003C/p\u003E\r\n\u003Cp\u003ECharGo\u003C/p\u003E\r\n\u003Cp\u003EOptimise for a lifetime, not just for a journey.\u003C/p\u003E\r\n\u003Cp\u003E[Team Member 3]\u003C/p\u003E\r\n\u003Cp\u003EOur idea, in one sentence, is, Optimise for a lifetime, not just for a journey.\u003C/p\u003E\r\n\u003Cp\u003E[Animated Sequence]\u003C/p\u003E\r\n\u003Cp\u003EA smartphone displaying the EcoTrip app lies on top of an unfolded map depicting large simplified roads and roundabouts. A graphic of a winding road with pinpoint markers dotted along it serves as the app background as a white circle emerges in the centre, containing an icon of a cable wrapped around the inner edge, connected to a plug in the centre. Once fully enlarged, a second white circle emerges from its centre, containing a CO2 symbol with leaves attached. The screen fades to a close-up of the winding road graphic, scanning downwards over it.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EFour team members appear via webcam along the bottom of the screen, one speaking as the others listen.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic displays]\u003C/p\u003E\r\n\u003Cp\u003EA dark blue rectangle with some decorative diagonal orange rectangular graphics in the corners contains white and orange text in headings and bullet points over an orange icon of a hand holding a small plant.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EEcotrip\u003C/p\u003E\r\n\u003Cp\u003EUser in Charge\u003C/p\u003E\r\n\u003Cp\u003ESpeed\u003C/p\u003E\r\n\u003Cp\u003EEfficiency\u003C/p\u003E\r\n\u003Cp\u003ESustainability\u003C/p\u003E\r\n\u003Cp\u003EIdeal for Long Distance Travels\u003C/p\u003E\r\n\u003Cp\u003EData Required\u003C/p\u003E\r\n\u003Cp\u003ECharging Points\u003C/p\u003E\r\n\u003Cp\u003ERange\u003C/p\u003E\r\n\u003Cp\u003ECO2 Emissions\u003C/p\u003E\r\n\u003Cp\u003E[Team Member 4]\u003C/p\u003E\r\n\u003Cp\u003EEcoTrip is an improved GPS specially made for electric vehicles’ owners. The impact of our app is more visible in long-distance travels.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESix professionals appear via webcams, all with their names and titles displayed in the bottom left of their windows. Norman speaks as the other five listen.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ENorman Koch, Global General Manager, Shell Eco-Marathon, Shell\u003C/p\u003E\r\n\u003Cp\u003EJoerg Wienke, Vice President, Global Retail Marketing, Shell\u003C/p\u003E\r\n\u003Cp\u003ETommaso Volpe, Global Motorsport Director, Nissan and Infiniti, Nissan\u003C/p\u003E\r\n\u003Cp\u003EDean Aragon, Shell Global VP Brand, Shell\u003C/p\u003E\r\n\u003Cp\u003EChristina Mallon, Global Head of Inclusive Design and Digital Accessibility, WPP\u003C/p\u003E\r\n\u003Cp\u003EMichael Parkes, E-Mobility Application Project Lead, Shell\u003C/p\u003E\r\n\u003Cp\u003E[Norman Koch]\u003C/p\u003E\r\n\u003Cp\u003EThank you very much, Sir, for your inspiring presentation.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic displays]\u003C/p\u003E\r\n\u003Cp\u003EA still image of the red disk in a sunken platform, partially inset in a raised platform, upon which lies two lines of text and the Shell Lubricants.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EDecarbonising Road Freight Transport\u003C/p\u003E\r\n\u003Cp\u003EShell Lubricants\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EThree team members appear view webcams along the bottom of the screen, two listening as one speaks.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic displays]\u003C/p\u003E\r\n\u003Cp\u003EInside a white rectangle is a main heading and three symbols: a bottle with a “CO2” label, a cloud with “CO2” in, and a leaf surrounded by two counter clockwise arrows, under which three dotted-line rectangles containing headings and bullet points are connected by right-pointing arrows. Underneath is a line of words and phrases, each in an interlocking arrow-shaped text box pointing to the right.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ERoad-map\u003C/p\u003E\r\n\u003Cp\u003ECapturing\u003C/p\u003E\r\n\u003Cp\u003EEmitted carbon will be captured directly from exhaust manifold\u003C/p\u003E\r\n\u003Cp\u003ECapturing will be done using the material fumed silica\u003C/p\u003E\r\n\u003Cp\u003ERegeneration\u003C/p\u003E\r\n\u003Cp\u003ERegeneration of captured/absorbed carbon will take place\u003C/p\u003E\r\n\u003Cp\u003EVarious centers will be established for regeneration process\u003C/p\u003E\r\n\u003Cp\u003EUtilization\u003C/p\u003E\r\n\u003Cp\u003ERegenerated carbon will be utilized in order to create useful products\u003C/p\u003E\r\n\u003Cp\u003EPossible products can be carbon cement, synthetic fuels, carbon fibre, carbon nanotubes and bio plastics, etc\u003C/p\u003E\r\n\u003Cp\u003EProblem\u003C/p\u003E\r\n\u003Cp\u003ELogistics\u003C/p\u003E\r\n\u003Cp\u003ECarbon Capturing\u003C/p\u003E\r\n\u003Cp\u003EVehicle Efficiency\u003C/p\u003E\r\n\u003Cp\u003ECherry on Cake\u003C/p\u003E\r\n\u003Cp\u003E[Team Member 5]\u003C/p\u003E\r\n\u003Cp\u003ESo, this part of the idea created by us is, basically, divided in three simple steps. 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target=\"_blank\"\u003Ehere:\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n"}}],"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/simple_290579265/list","model":{}}],"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/simple_290579265","model":{}},{"organism":"Container.Gapless","color":"brand2","children":[{"organism":"PromoSimple.Text","color":"inherited","colspan":4,"colstart":3,"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/jcr_content/root/main/section/simple_copy_copy_187/text","model":{"text":"\u003Cp\u003EWatch the pitch highlights of 13 incredible teams as they present their brilliant ideas virtually to a panel of industry 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Page","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch.html"}],"image":{"src":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/thepitches/_jcr_content/root/main/section/promo_copy_copy.shellimg.jpeg/1680618298622/pitch-the-future-dt.jpeg","alt":"Pitch the 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