{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","color":"brand1-solid","model":{"title":"Electric Vehicle Battery Charging","text":"Students will plan an all-electric drive relevant to their region, showcasing how current battery technology can be optimized as electric vehicle usage grows.","links":[{"name":"Electric Vehicle Battery Charging","value":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch/challenges/electric-vehicle-battery-charging.html"}],"image":{"src":"https://www.shellecomarathon.com/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/challenges/electric-vehicle-battery-charging/_jcr_content/root/metadata.shellimg.jpeg/1677486237714/challenges-shell-recharge-dt-hero.jpeg","alt":"Illustration of car 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From the top of the screen slides a small blue-and-grey concept vehicle on a yellow bar that loops around the Shell pecten, with a grey bar above it. A light-blue bar rises simultaneously from the bottom of the screen. Text and graphics disappear in a rapid blur at the top of the screen.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic]\u003C/p\u003E\r\n\u003Cp\u003EShell Pecten centred on top half of the screen, in a loop in the yellow road.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EPitch the Future\u003C/p\u003E\r\n\u003Cp\u003EHashtag, MakeTheFuture\u003C/p\u003E\r\n\u003Cp\u003EHashtag, ShellEcoMarathon\u003C/p\u003E\r\n\u003Cp\u003E[Animation]\u003C/p\u003E\r\n\u003Cp\u003ETwo blocks of text appear to slide down out of the middle of the blue dotted background. Two curved layers of yellow, blue, light-blue and grey bars slide into view simultaneously in top left and bottom right of screen. Each of the bottom layers has a small concept vehicle on it. Some of the text is contained within a thin white frame. The two blocks of text whoosh off in opposite directions of the screen, top and bottom, leaving the rest of the background behind.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic]\u003C/p\u003E\r\n\u003Cp\u003EA small Shell pecten alongside text\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EWhen Colin met Roger Hunter\u003C/p\u003E\r\n\u003Cp\u003EShell Recharge\u003C/p\u003E\r\n\u003Cp\u003ELong Distance Travel with Electric Vehicles\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EA video inset of a video-call screen showing the participants, Colin Furze and Roger Hunter, centred on the blue, dotted background. Colin Furze is calling from a workshop or garage, and Roger Hunter is in a home office.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EColin Furze, YouTuber and Inventor\u003C/p\u003E\r\n\u003Cp\u003ERoger Hunter, Vice-President E-Mobility\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EThe screen is momentarily scrambled. When it clears, there are two separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EHello, Roger. Thanks for joining me. If you want to kind of tell everyone your description, your job description, and what you do.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003ESure. Hi, Colin, yes. So I’m Roger Hunter. I work in the Shell New Energies Team.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Roger Hunter’s video-call screen on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EAnd I lead the Electric Mobility team.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Colin Furze’s video-call screen on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EOne of the challenges, of course, in the Pitch the Future is how to optimise, like, long-distance travel with electric vehicles.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EAnd this is kind of one of the things that we all get hooked about, the whole range anxiety and stuff. So, you know, how important is that, that we solve that?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Colin Furze’s video-call screen on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003ELet’s face it, with electric vehicles, it is a major challenge to go a long, long distance.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EThis is one of the brilliant things about Eco-marathon, is providing these kind of challenges to, you know, the next generation of leaders and scientists and engineers.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Roger Hunter’s video-call screen on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EAnd see how they think about this problem. So, yes, I’m looking forward to see what they come up with.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EExcellent. So, in terms of doing, like, super-long journeys, if you wanted to cross a continent or something in electric vehicle, is the main challenge the charging? Is it where you’re going to fill it up, or is there other things to consider as well?\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EWell, I actually think this would make pretty good TV, to be honest, just taking a road trip, you know, across... It’s a shame we can’t ask the students to do that, you know, go from London all the way to Red Square and actually try it. Because I think you’d hit all sorts of challenges.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ERoger Hunter’s inset video-call screen angles slightly backwards on the left as two video insets appear alongside, one of a close-up of a woman’s hands plugging a charging cable into a vehicle, and the other of a vehicle charge-point sign painted on a road surface.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EAll Electric Roadtrip\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EThere’s lots of different variables, planning a really good route, absolutely figuring out where to charge. These are all going to be critical things for the students to think about.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Colin Furze’s video-call screen on the blue, dotted background. It changes quickly to include Roger Hunter’s video-call screen again.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EOkay. So then, Roger, what’s Shell doing in terms of electric mobility in that space?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EColin Furze’s video-call screen disappears as Roger Hunter’s inset video-call screen angles slightly backwards on the left as a video inset appears alongside. Slow zoom in on the front-end of a vehicle with a charging cable trailing from it. Another video replaces it, a close-up of a charger plugged into a vehicle’s recharge point. A woman rounds the front of the vehicle and unplugs the charger and closes the fuel cover.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EElectric Mobility\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EI’m really excited, actually, Colin, about Shell’s moves in electric mobility. We’re selling charge posts. We’re selling charge posts’ hardware and software. We’re offering driver access to over 165,000 public charge posts today across the world. Part of that is actually on our retail sites.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Roger Hunter’s video-call screen on the blue, dotted background. It changes quickly to include Roger Hunter’s video-call screen again.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EOur forecourts today, we’ve got over 500 rapid chargers on over 300 of our forecourts. And it’s about growth. We’re really growing in this area, Colin.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EThe Eco-marathon teams, what are you hoping to see? What’s the thing that you’d like? Somebody to deliver this wonderful pitch onto your desk. What are you hoping to see?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Roger Hunter’s video-call screen on the blue, dotted background. It changes quickly to include Roger Hunter’s video-call screen again.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EWe’ve got to think of it from a consumer-centric point of view, so what’s it really like in terms of the customer journey? How can we take some of the frictions out of that customer journey? How can we make it easy and pleasurable for the customer?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003ESo maybe thinking a bit wider than just, I’ve got to go from A to B, and what could we do on the way? I’m also interested in how the teams think about technology. I mean, what other technology and innovative sort of digital ideas can we bring in...\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Roger Hunter’s video-call screen on the blue, dotted background. It changes quickly to include Roger Hunter’s video-call screen again.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EIn order to help establish and improve this quest?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESingle centred video inset of Colin Furze’s video-call screen on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Colin Furze]\u003C/p\u003E\r\n\u003Cp\u003EThanks for your time. Much appreciated. And, yes, good luck to the teams.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ETwo separate video insets of video-call screens of Colin Furze and Roger Hunter centred on the blue, dotted background.\u003C/p\u003E\r\n\u003Cp\u003E[Roger Hunter]\u003C/p\u003E\r\n\u003Cp\u003EThanks, Colin. Cheers. Bye.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EThe screen is momentarily scrambled.\u003C/p\u003E\r\n\u003Cp\u003E[Audio]\u003C/p\u003E\r\n\u003Cp\u003EShell jingle\u003C/p\u003E\r\n\u003Cp\u003E[Graphic]\u003C/p\u003E\r\n\u003Cp\u003EShell Pecten centred on a white background\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ECopyright, Shell International Limited 2020\u003C/p\u003E\r\n"}}],"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/challenges/electric-vehicle-battery-charging/jcr_content/root/main/section/simple_801179174/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/challenges/electric-vehicle-battery-charging/jcr_content/root/main/section/simple_801179174/text","model":{"title":"Overview","text":"\u003Cp\u003EThe widespread adoption of electric vehicles will play a critical role in reducing global emissions, offering a route to lower carbon mobility for people and businesses alike. 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