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A stylised car on a yellow track arches above the logo.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EPitch the Future. #MakeTheFuture #ShellEcoMarathon\u003C/p\u003E\r\n\u003Cp\u003E[Animated sequence]\u003C/p\u003E\r\n\u003Cp\u003EStylised cars on a yellow and blue track appear in the upper left and lower right of the screen, giving the impression that the track is surrounding the screen.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EWhen Colin met Colin Crooks. Shell Energy, decarbonize the home.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right. The stylised cars on the track remain in the background throughout the video.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003EColin Furze, YouTuber and Inventor. Colin Crooks, CEO at Shell Energy Retail, Limited.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EHello, Colin. Thanks for joining me. It's actually really good for me to introduce another Colin, because as you'll probably know, there is not many Colins in the world.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EThere aren't, are there, Colin?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EMe, particularly, growing up in Canada, I hardly ever met one. Great to meet you.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003EClose up of Colin Furze.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EExcellent. If you want to just tell people what you do, what's your job at Shell, that would be great.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003ESure. I'm the CEO of Shell Energy Retail, our home energy business in the UK.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EExcellent. Of course, one of the Pitch the Future mini-challenges is all about decarbonising the home. This is one of those things that most people overlook. We never think of our houses as being CO2 emission hotspots, but it is actually quite a big emitter, isn't it?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EIt's actually 40% of all the emissions in the UK, all the emissions are household related.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EOf that, the heat is the biggest part. Decarbonizing the heat is really key.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EI think there's no single solution. You've got to take a range of things to solve this.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EI think one thing is really important. We can't just ask people to sacrifice their comfort, or their convenience. We also can't ask them to bear a huge additional cost, right, because people are going to have to lead the way through this transition.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EI think, so here, there's a huge scope for creativity for our students to come up with great ideas.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Furze.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EThe students taking part, what are you hoping to see from them? What's on your wish list of things that they can try and come up with and challenge themselves with?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right. Colin Furze is replaced with two insets. The top one shows a man and a boy looking at a laptop. The bottom one show two young women with a model wind turbine.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003ECreativity.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EWell, you know, it's the same creativity and enthusiasm that I've seen in my nearly 30 years in Shell, visiting Shell EcoMarathon teams. I just love to see the creativity people pushing the boundaries of engineering to deliver these amazingly fuel-efficient vehicles. Truly mind-blowing.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EUnfortunately, this year, Covid year, we can't bring everybody together to get onto the track, right? But in a way, it actually opens up a new opportunity, something different.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003ETake that ingenuity and thinking to a different set of challenges. So, I'm actually really excited to see what the teams are going to come up with.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen showing Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EBut speaking of creativity, I hear, Colin, that you are going to take on this challenge yourself. What's your plan?\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EWell, I kind of thought, the decarbonizing the home one struck a chord with me, and I thought, I'll have a crack at this. So, I've come up with this idea, which most people, when I say it to them, they sort of laugh.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Furze.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EIt's a wind-powered tumble dryer, or an ecological tumble dryer.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks reacting, then cut to split screen with Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EI do know that we can think of an idea, but then when you actually go to do it, and then you start thinking about it, then you say, ah, this is a bit trickier than what I thought it might be.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EWell, having seen you deliver a wood-powered lawn mower, I've got great confidence, Colin, that you're going to deliver us an interesting tumble dryer.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Furze, then back to split screen.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EI'll get there. I don't think it's the sort of thing you'll be selling in the high street when I've finished it. You might not want it delivered to your house, but it will work, I promise you that.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Furze.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003ESo, what is Shell trying to do to move things forward, in terms of consumer energy?\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen with Colin Crooks on the right. On the left is an inset showing video footage as Colin Crooks speaks. Solar panels reflecting the sun and sky. Cut to a shot of electricity pylons against a colourful sunset. The clouds move quickly. Cut to a shot of the regulator on a home radiator.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003E100% renewable electricity.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EWell, to start with, Shell Energy in the UK, we offer 100% renewable electricity as standard, and recently, Colin, we've actually taken that further. Now we offer energy tariffs that make your home's energy, both the electricity and the gas, completely carbon neutral.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ECloseup of Colin Crooks.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EBut I think there's tons of benefits for all of us, if we're moving to a cleaner energy future, with cleaner air and a more fair energy system for everyone.\u003C/p\u003E\r\n\u003Cp\u003E[Video footage]\u003C/p\u003E\r\n\u003Cp\u003ESplit screen with Colin Furze on the left and Colin Crooks on the right.\u003C/p\u003E\r\n\u003Cp\u003EColin Furze\u003C/p\u003E\r\n\u003Cp\u003EExcellent, Colin. Thanks for your time, great to meet another Colin. You have kept the bar high for Colins.\u003C/p\u003E\r\n\u003Cp\u003EColin Crooks\u003C/p\u003E\r\n\u003Cp\u003EThanks very much, Colin. I just want to say, really good luck to all of the student teams coming up with these fantastic ideas.\u003C/p\u003E\r\n\u003Cp\u003E[Audio]\u003C/p\u003E\r\n\u003Cp\u003EShell jingle plays.\u003C/p\u003E\r\n\u003Cp\u003E[Graphic]\u003C/p\u003E\r\n\u003Cp\u003EShell logo.\u003C/p\u003E\r\n\u003Cp\u003E[Text displays]\u003C/p\u003E\r\n\u003Cp\u003E© Shell International Limited 2020\u003C/p\u003E\r\n"}}],"id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/challenges/decarbonising-home/jcr_content/root/main/section/simple_248429050/list","model":{}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/business/shellecomarathon/en_gb/about/previous-seasons/2021-programme/virtual-programme-2021/pitch-the-future/challenges/decarbonising-home/jcr_content/root/main/section/simple_248429050/text","model":{"title":"Overview","text":"\u003Cp\u003EConsumers are increasingly keen to control their 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