Road to 2050 Drop-in Session
Watch the highlights of the Shell Eco-marathon Road to 2050 Bonus Challenge drop-in session.
In a Q&A session created specifically for participating Shell Eco-marathon teams, Dean Aragón, CEO & Vice Chairman of Shell Brands International, Alfie Green, Social Lead from Starstruck and Michel Bouman, Territory Channel Manager Teams and Security from Microsoft to discuss and share top tips with students on how to create the most compelling ad and answer any questions live.
Don’t worry if you missed it! You can watch the full session here
Watch the Shell Eco-marathon Road to 2050 Student Drop-In Session
Read the transcript
Read the transcript
Title: Road to 2050 - Social
Duration: 01:00
Description: Road to 2050 Drop in session highlights V2
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Want to know how to make the most impactful ad?
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Industry experts shared their top tips with our #ShellEcoMarathon teams!
[Video footage]
Transitions to Dean Aragón with GFX background.
[Text displays – name strap]
Dean Aragón
CEO & Vice Chairman
Shell Brands International AG
Dean:
Play the full piano of possibilities. Whatever is the medium that allows you to really showcase the power of your idea… use that.
[Video footage]
Transitions to Michel Bouman with GFX background.
[Text displays – name strap]
Michel Bouman
Microsoft Territory
Channel Manager Teams + Security
Michel:
It’s all about knowing where the value lies for the end customer or the community that you’re speaking to.
[Video footage]
Transitions to Alfie Green with GFX background.
[Text displays – name strap]
Alfie Green
Starstruck Social Lead
Alife:
Thinking about platform, thinking about purpose, thinking about the audience yourself and being part of that audience and saying ‘I would like to see this piece of content. This relates to me. I would actually want to watch this’ is going to be so, so important.
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Be inspired
Watch the full session
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#ShellEcoMarathon
#MakeTheFuture
© Shell International 2021
Hosted by
Dean Aragon
CEO & Vice Chairman of Shell Brands International
In a 33-year career, Dean has worked on developing, activating and commercialising market-leading global brands. As CEO & Vice-Chairman of Shell Brands International AG and Global VP of Brand for the Shell group, he leads the overall brand strategy and execution. He’s known as the ‘Brand Guy’ and his personal brand purpose is to ‘inspire and liberate creative possibilities in everything and everyone’. Previously, he spent 15 years in senior global Brand Development roles at Unilever. He’s married to Jane; they have five children.
Connect with Dean:
Alfie Green
Social Lead
Award-winning social media consultant, producer and presenter. Alfie loves the fast pace of live social, and has worked with Shell Eco-marathon delivering content for the at-event and virtual festival programme for the last 5 years. A self-taught expert, Alfie built his design and social skills from YouTube and the web - testing beta tools for platforms. He's worked with big brands including British Airways, Warner Music, Endemol, Twitter and Viacom picking up a Broadcast Digital Award and Cannes Lions along the way!
Connect with Alfie Green:
Michel Bouman
Territory Channel Manager Teams and Security
Michel has set the standard for employee advocacy in Microsoft. As a Microsoft Modern Work specialist and Microsoft Teams certified expert, Michel has developed himself as a thought leader in the field. Find his content on LinkedIn and YouTube where his mission is to deliver and insane amount of value.
Youtube : https://youtube.com/michelboumanmsft
Connect with Michel Bouman:
Road to 2050 Bonus Challenge
Watch this space for the final shortlisted teams who will be announced here week-commencing June 21 and find how to vote for your favourite ad.