E4 UFSC, Brazil

Third place in the Road to 2050 for Americas

In this Bonus Challenge, Shell Eco-marathon teams were asked to create a 30-second ad answering this big question: What should mobility look like in your future?

E4 UFSC sets out to prove that everyone can play their part in democratising energy efficiency and preparing for the future challenges of mobility.

Watch the team’s ad below.

Watch the 2021 Season Finale Show where we announce the winners of the Road to 2050 Bonus Challenge, Virtual Tech Inspection and the Global Virtual League.

Watch the Season Finale Show

4052_E4UFSC ROAD TO 2050 - #ThisIsMyPart | Shell Eco-Marathon

Read the transcript

Accessibility Transcript: 4052 E4 UFSC Road to 2050 Challenge

Duration: 30seconds

[BACKGROUND MUSIC]

Pounding techno music to an industrial drumbeat

[VIDEO SEQUENCE]

A young man in a green t shirt, dark blue jeans with a COVID safe face mask, attends to his white mountain bike, that is leaning against a lamppost in a green park. An animation of a thought bubble appears, with the young man inside holding something up in front of a yellow wooden fence – the though bubble size increases and takes over the screen

[VOICE OVER]

Have you ever thought about what mobility should look like in the future? Maybe flying cars? But let’s take a step back and tell you how we work on a better tomorrow…

[VIDEO SEQUENCE]

The camera is in the back seat of a car, on the left the female driver with COVID mask, on the right in the passenger seat, the young man with the green t shirt. The car is parked safely, and the young man shows the driver his mobile phone, which has a dashboard on it.

[VOICE OVER]

Our dream is to democratize energy efficiency,

[ANIMATION SEQUENCE]

A map of South America, with a small yellow Eco-Marathon car in the middle, the camera pulls back and we see more of the globe, and we see more Eco-Marathon cars in North America, Europe, Africa and South Africa and India.

[VOICE OVER]

applying our ever-growing knowledge along with many student teams around the world,

[VIDEO SEQUENCE]

Two students in green t shirts, the young man is pointing at a video display that shows an Eco-Marathon car and the aerodynamic forces that follow behind it as it moves forward. The scene then cuts to a classroom, on the white board is a graph, showing a line rising steadily along the axis of time, 1950, 2000 and 2050, the animation shows this line increasing hugely around 2050.

[VOICE OVER]

always looking to improve mobility for all
Developing increasingly efficient vehicles inspiring professionals to partake in this dream of shaping a better future.

[VIDEO SEQUENCE]

We are back in the green park, the young man in the green t shirt, dark blue jeans and COVID face mask is about to start a ride on his white bike

[VOICE OVER]

This is my part, what about yours?